How to Protect your Business Reputation Online
The reputation of a company is any business’ most valuable asset. Losing clients and sales is possible if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We stand or fall on the status of our reputation, in life and in business. Companies spend a lot of money and time to build a positive and solid reputation by staff training, customer service policies, listening to customer feedback and more. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Also, if a customer encounters a bad business review about your business, the likelihood is that they will simply move on to the next business down the search list rather than look for a more positive review about you, given the amount of competition every business has out there.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. The unfortunate truth about publishing something into cyberspace is that it is very difficult to remove it completely once it was already been published and this was verified by some businesses. If you did some error, you should not be afraid to admit it and take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. That way, you may build confidence in your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, deception causes even less trust in a business than reading a undesirable evaluation or two.